Video: Volkswagen Unleashes Guerilla Campaign for Small Up! City Car

To demonstrate how important size is when it comes to parking in modern day cities, Volkswagen launched a new guerilla campaign for its new Up! city car right outside the Frankfurt Motor Show hall.

In the early hours of the morning, the German company's marketing team covered a line of cars in textiles featuring a life-size print of the new Up!.

You can watch the video right after the break.

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IAA 2011: VW Unveils a Handful of Up! Concepts Including GT, EV and Crossover Variants

Making their world premiere alongside the series production Up! in Frankfurt, are six new concept versions of Volkswagen's new city car. We've already shown the you the Buggy Up! that harks back to the 1960's model, so we'll concentrate on the five other Up! studies.

First up! (pun intended), is the sportiest prototype of the bunch, aptly named GT Up!. Volkswagen says a possible production version of the GT could be fitted with a small displacement engine delivering 100-horsepower or 25HP more than the most powerful Up! available at launch.

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IAA 2011: Volkswagen Buggy Up! Study is Ready to Hit the Beach

The world premiere of Volkswagen's new Up! mini in Frankfurt did not involve only the production version as the German company also unwrapped a variety of concept models based on the small city car.

The most impressive study is the Buggy Up! that pays homage to the original, Beetle-based model of the same name that was born in California in the 1960s.

The concept model features a lightweight construction with extensive body reinforcements and a roll bar behind the two seats to compensate for the loss of the roof and the doors.

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IAA 2011: Volkswagen Prepares Mega Exhibition Stand with 97,000 sq ft

Volkswagen's star attractions at this year's edition of the Frankfurt Motor Show may be the pint-sized Nils Concept and the Up! city car, but there's nothing small about the German firm's exhibition stand which measures a whopping 97,000 square feet or close to 9,000 square meters.

The cloud-like shaped booth will host more than 50 vehicles focusing on the Up! city car, which is making its public debut along with the Nils single-seat electric commuting vehicle concept and the recently unveiled new generation Beetle, facelifted Tiguan and Golf Cabriolet.

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